With all the hard work you put into building your website, of course you want people to hang around and read what you have to say. While it may take time and research to develop your strategy, it’s not as difficult as you might think to pull visitors into your website and then keep them there for a decent amount of time. In order to get your website performing well in the search rankings, you’ll need to reduce your bounce rate and convince your visitors to stay put. Use these tips to improve your website and hold your readers’ attention.
- Invest in great web design. Before you start worrying about your content, you need to make sure that the overall design and functionality of your website is up to scratch. Strong web design will ensure that viewers are able to get what they need from your website, while a faulty or unattractive site will be difficult to navigate and will create an unpleasant user experience. Look into Web Development Melbourne and get help from expert developers who can ensure that your website is up to a high standard.
- Boost your multimedia experience. If you want to really grab the attention of your visitors, consider mixing up the type of media you use. If you normally write blog posts, make a change by throwing in a video. If the video comes from another website, make sure you embed the video into your website so you get credit for the time spent watching it, too. Interesting videos will keep a user’s attention for longer than an article, so give it a try.
- Start strong. Many visitors look at your site and click away before they’ve even scrolled down to see the rest of your homepage. Start strong by putting your best material or call to action at the top of your page so that it’s the first thing they see. If it’s commanding enough, they should stick around and scroll.
- Improve your navigation. If you have a high bounce rate, your navigation functionality may be at fault. Difficulty finding the search features will immediately deter your reader from staying on your website for longer, and broken links will make it difficult for them to find what they need. Make sure your navigation features are working properly and include a site map.
- Keep it quick. Slow loading speeds can be a major problem for some small business websites. When your website loads very slowly, people can easily lose patience and click away. If this happens more often than it should, upgrade your hosting and the speed should improve.
- Create easy-to-read content. When you create blog posts, be careful about keeping the copy readable. Long blocks of text will turn readers away, so break your paragraphs up into manageable sections. Subheadings and bullet points will help, as will adding italics and bold phrases to emphasise your point.
- Give them what they want. The best possible way to keep visitors on your website is to ensure that there’s something there that they genuinely want to read. This means you’ll need unique content that’s entertaining, informative, and useful in some way. Knowing your audience well will make this task much easier.